Businesses are suffering a lot due to coronavirus. It’s a hard time for every business owner to sustain in the market. Sales were gone down, the proper business strategy is required to survive in this time.
Since a lot has changed and there are new opportunities that have come around when it comes to your business.
#1 Take your business online
Get a domain and hosting for business to build a free website and make your business available on the internet.
We don’t know when will the vaccine for the coronavirus come, we can’t wait for that.
People scared of buying from local shops; online delivery is the need of the hour. Online business is the future of every business.
The ease of researching, buying, shipping, and without getting affected by the virus, from small retailers to large brands is driving more consumers online than ever before.
According to the data by Bizfeel; 57% of consumers prefer to shop online, 31% of consumers prefer visiting the physical shop, while 12% of consumers said both ways are the same for them.
About one-third of consumers said the top reason to shop online is the ability to shop 24/7 (32%), followed by lower price (29%), convenient (22%), and save time(17%).
Lots of companies are providing domains and hosting at very less pricing.
The best website to buy a domain name is; Hostgator and GoDaddy. For hosting I recommend you Siteground.
#2 Sell your product on e-commerce
Many small business owners are afraid to start making a website because they do not have enough technical knowledge to create their website, but today you can create a beautiful and effective online store without knowing to code.
The solution is to find the best e-commerce platform for your business that has all the tools you need to build your online store, add products, create a checkout, and other essential features for your business.
“Your e-commerce store is a real business, and it should be treated with the same respect that the CEOs of Fortune 500 companies treat theirs,” says Anton Kraly from Drop Ship Lifestyle.
According to the data by the year 2021;
- Worldwide retail e-commerce sales will reach 4.9 trillion dollars. (Shopify Plus, 2019).
- Only 13% of all USA retail sales are from e-commerce. (SaleCycle, 2017).
Ecommerce is still a huge opportunity in 2020, the future of business is online. Start selling your product on e-commerce then you can move your customers from that e-commerce platform to your website that cuts down your cost and you make more money.
Most of the people get confused in which e-commerce platform is best for their business. Some best E-Commerce platforms for small businesses in 2020 are Bigcommerce, Magento, Shopify, eBay, Amazon.
Believe me, if you will not take your business online you will lose customers for sure.
#3 Use social media for your business
Getting traffic on your website is important you have to leverage for your online business, if your business is not reaching your target audience, they will not buy it.
The paid ads are getting cheaper because of the coronavirus.
It makes sense because the way these big ad networks make money is through an auction system. When small businesses start spending on ads the cost per click (CPC) for ads drives up so that way the big, billion-dollar corporations have to spend more money on ads.
Start your business presence on social media platforms, use Facebook, Instagram, Linkedin for growing your business.
Most of the world is now using social media. According to Hoot suite-
- 97% of digital consumers have used social media in the last month.
- 84% of people with access to the internet use social media 50% of the global population is using social media: that’s 3.8 billion people (an increase of 9.2% since 2019).
You should consider paid ads for your online business if you haven’t tried it yet.
#4 Turn your customer into brand ambassador
If you start treating your customers like they matter to you, your brand will also matter to them.
Start delivering more value to your customers, only your better customer experience gets you more sales. One good customer experience can give your 2 more customers but one bad customer experience loses your 10 customers.
A happy customer will do word of mouth for your brand and word of mouth marketing is the most effective way of marketing.
According to the survey by HubSpot; 75% of people don’t believe adverts, yet 90% trust suggestions from family and friends, and 70% trust consumer reviews.
Ask your happy customers to review your business on Google and Facebook.
Take feedback from your customers and improve your service and product.
According to the National Law Review, it can cost five times more to acquire a new customer than keep a current one.
Never forget business is all about your relationship with the customer.
Believe me, if you take action now then you will definitely make money from your online business.